The Bumpy Road of SaaS Security - Insights from a Security Engineer Turned Product Founder
I delve into the challenges faced by modern organizations in the ever-evolving world of SaaS security. From the SaaS explosion to shadow IT, integration complexities, shared responsibility, evolving threats, and compliance hurdles, I share my expertise and offer practical insights to navigate this daunting landscape.
Data Driven PQLs
Data Driven PQLs are a new way to identify and qualify leads. They are based on the idea that you can use data to identify and qualify leads, rather than relying on intuition or guesswork.
Leveraging Data-Driven Security Marketing Strategies for Success
Discover how data-driven strategies can revolutionize security marketing, enabling marketers to reach the right audience, enhance customer experiences, and drive business growth.
Go-to-Market for Technical Founders
Things I wish I knew before I started my go-to-market journey.
Lead Scoring 101
Lead scoring is a process that helps you identify and qualify leads. It's based on the idea that you can use data to identify and qualify leads, rather than relying on intuition or guesswork.
Clearbit and ChatGPT: A Game-Changer for Near-Real-Time Lead Qualification
In today's fast-paced business landscape, lead qualification plays a crucial role in driving successful marketing campaigns and maximizing conversion rates. However, traditional lead qualification processes often fall short when it comes to efficiency and accuracy.
Leveraging Language Models in your Go-to-Market Function
Utilizing Language Models (LLMs) in your Go-to-Market (GTM) function can be a game-changer for businesses looking to enhance their marketing and sales strategies.
My Manager README
My manager README, inspired by https://managerreadme.com
The Critical Role of Security Engineers in Understanding the SaaS Landscape
Security engineers often overlook the security of SaaS applications, including popular platforms like Salesforce. This blog post highlights the importance of security engineers gaining a deep understanding of their SaaS landscape and the potential risks of neglecting it. Learn why regular checks and integration tools, like ThreatKey, are vital for securing your organization's SaaS environment.
Selling into a Recession
Selling into a Recession, a guide for salespeople and sales leaders
Exploring Situations Where Language Models Aren't the Ideal Solution
Which situations are not ideal for using Language Models? I explore this question in this blog post.
Your SaaS Security Sucks, Here's How to Fix It
Your SaaS security is probably not as good as you think it is. In this blog post, we'll discuss the importance of SaaS security and how to improve it.